Sun, 25 October 2020
Ron Laikind is the CEO and inventor of the Extreme Mist Personal Cooling System (PCS) and Extreme Mist Portable Sanitizing System (PSS). He has hiked the globe from the Sahara to the Gobi Desert in Mongolia, Siberia, Turkey, the Himalayas, India, Pakistan, Thailand, Vietnam, South America, Argentina, Chile, Mexico, and more. In other words, he is a world traveler and the author of "Drifting Through the Sands of Time: A Saharan Adventure."
Being the world traveler that you are, Ron, where are you right now during this interview?
I am in Scottsdale, Arizona, and at the Extreme Mist headquarters at the office.
Were you born and raised in Scottsdale?
I wasn't, but I lived here for a better part of my life. As a kid, I was raised in Tucson and then moved away and then came back over 30 years ago to Scottsdale and landed here in Scottsdale with thirty years under my belt.
Where did your desire to travel the world and seek adventure come from?
It started as a little kid in Tucson going out to the old Adobe forts that were melting away out in the desert sun and the little bit of rain over the eons looking for arrowheads and artifacts from that era. Then I got into gold mining as a young guy and started dredging up in Northern California. I've always kind of had that desire, so it was just natural for me always to be outdoors, and it just continued throughout my adult life and turned into Trekking the globe.
What was your greatest takeaway from hiking all over the globe?
Well, for one, it was very difficult to get anyone to go with me on these trips. For most people to be able to take off from their families, their job or school, or whatever it is throughout the decades is difficult. At one point, I was a student too and still was taking off and doing these things on my downtime, but it's difficult to get someone to go with you.
It's nice to go by yourself because you're not encumbered by someone else, but at the same time, if I can talk someone foolish enough to go with me, then I end up seeing more, and it enhances the trip even more. There are pluses and minuses to both of those ways, so to answer your question, it's just something that gets into your blood, and you just really got to get out and do these things. If you're into it, just do it.
How were the people you met on your journey hiking across the globe?
People are people, no matter where you go. People always wonder when I go into areas like Pakistan and some of the Middle East places, how dangerous it is. Of course, if I go to downtown Phoenix at night, it can be dangerous too, so you have to be wise, but most people that you meet don't discuss politics. The government and people are totally different. I've had some of my best experiences in what we call enemy territories where the people could not have been nicer to me and more accommodating, so people are just lovely no matter where you go for the most part.
In addition to being a hiker, you're also into extreme sports. What type of sports are you into?
They come and go all the time, whether it's white water rafting or skydiving. I'm not much of an organized sports guy because I tend to do a lot of things alone. I tend not to join in the marathons and things. I do my own trail running. I think I'm just used to going out on these trips by myself that I just end up doing things on my own.
We know the importance of hydration when working out, but what was your "Aha" moment that inspired you to create the Extreme Mist Personal Cooling System and explain to my listeners how it works?
Sure. When I first did this, I went to the hardware store and bought a bunch of parts, and I got a Camelback, which is a hydration system and I installed a pump system into the back, and I shared the reservoir by wiring it off from the drink hose, so I had the drink hose coming over one shoulder, and over the other shoulder I had a smaller quarter inch hose with a Mist nozzle on the end and it ended at my chest and points out directly in front of me so whenever I walk, run, cycle, I always move into a nice, cold Cloud. So that was my intent and the aha moment to design that was in the Sahara trip I did, and that was on a thousand-mile Journey.
I left out of Mali in Africa, and I took with me a Camelier, who owned the camels, so I rented the camels and him and then I found a kid in Timbuktu in Mali, who spoke a little bit of English and talked him into going. After about a week and a half and maybe a couple of hundred miles into this trip, my Camelier, who spoke no English, every day at around 11 or 12 o'clock, we have to take our saddle blankets and drape them over us like a little tent, a little lean-to and just sit there for 3 to 4 hours and wait for the sun to go by; the most boring miserable thing you could ever do, and part of the way into this, all of our water was boiling hot because it was kept in inner tubes that we get from the wells that we have to go to every 3 or 4 days. If we miss a well, we would die.
So luckily, he knew where the wells were, we only got lost a few times, but we would scoop the water out of these wells with our buckets tied to a camel and haul it up and fill up these inner tubes. They were black and absorbed all of the heat, so not only was it blistering hot, but your water was just short of boiling as well, and he showed me a trick, a thousand-year-old Bedouin trick where you take a bowl of water, indent the sand, put it in the sand, tilt it towards any Breeze and towards the sun outside of my shadow from my little lean-to and within about 15 minutes due to the evaporation process, what was left behind was almost ice-cold water, and that was my aha moment. I will never forget that first sip of cold water going down, which changed the whole journey.
I know about mist systems because in Scottsdale and many other places in the south areas, we have misters all over the place, from commercial shopping centers to our own backyards, and it's nothing new to me, but then I thought about the evaporation, the cold, and I thought how about we put this into a hydration system so you have a two-in-one drinking and misting system and that's how the aha moment came to me.
I understand that there was another Aha moment in your life during this current pandemic, which created the Extreme Mist Portable Sanitizing System (PSS). Explain how that came about?
Well, that's the mother of invention story right there because my gym, as I mentioned earlier in the interview, is in my parking lot about 50 feet away from my office. I went into the gym to work out, and they were having a meeting, and I know all of them because I work in the same Center. So I said what's going on, and they said, "we're going to shut down." This was before the mandatory shutdowns came to the country when COVID had just started up, and I said, really, you're going to shut down now, and they said: "Yeah, people aren't secure in the fact that we are sanitizing and disinfecting the gym properly." They always have the squirt bottles at all the stations as everybody knows with the disinfectant that you're supposed to do it yourself when you leave a station, but they also have to do their job too, and they said people weren't confident, so everyone was dropping out; so I said you know what, before you make that decision give me 10 minutes, I walked back to the office. My system is a delivery system no matter what fluid I put into it, so I took off the drink hose, and I extended the chest-like mist nozzle hose down to arm's length and walked back over. I took the chemicals that they use for disinfecting and put it into a two-liter bag (which is made for runners), gave it to the manager (it's the most comfortable sanitizing backpack in the world because it's a natural runners vest style), and he put that on, walked around the gym started sanitizing on full speed which really itemized the solution which made it last three to four times longer than his squirt bottle. Everyone broke out in applause, and they went ahead and kept the gym open for a couple more weeks until the mandatory shutdown came.
It's not my passion, but we just decided to give some away to some of the COVID centers. We sent some out to Elmhurst Hospital, which was in the news constantly at ground zero in New York and a couple of the other hospitals and some locally, then some of the sanitizing companies saw it and the next thing I knew, 3000 units later within the last five months we've been selling those systems as well, and we've added some accessories.
We are selling the system to everybody. Some people use it for home use, but it's a pretty robust system for that, but people buy them for the house. I have people that buy them when they do have to travel, and they take it with them to the hotels and things to spray them down, so it's an easy, convenient tetherless system. You're not tethered to anything, and you just put in whatever of the two thousand different chemicals that are out there into the system, and you've got an instant COVID killer, hopefully.
Are these products affordable for the average consumer?
Yes, they are. The sanitizing system is under $300.00, and most of the good systems on the market start at $700 to many thousands of dollars for the commercial systems, and our drinking and misting systems are under a couple of hundred dollars.
How can we find out more about the Extreme Mist Portable Sanitizing System and Sanitizing System?
You can find out more information on my website at www.extrememist.com for the misting and drinking systems, which we call the PCS (Personal Cooling System), and for our Portable Sanitizing System (PSS) at www.portablesanitizingsystem.com.
This was a fascinating interview with an extraordinary inventor. Please listen to the podcast to hear the full story.